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Magazine Publishers Talk of Creating Online Ad Network - Advertising Age - MediaWorks
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adage.com/...article
Advertising
Magazines
Ad Network
Publishers
shared by
Derik Dupont
on 08 Oct 09
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Cached
Derik Dupont
on 08 Oct 09
Rival magazine companies are discussing teaming up to build an ad network that would sell targeted ad space across many of the industry's web sites.
Rival magazine companies are discussing teaming up to build an ad network that would sell targeted ad space across many of the industry's web sites.
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Publishers: It's Time for an Intervention - Advertising Age - DigitalNext
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adage.com/...article
Publishers
Advertising
Ad Networks
shared by
Derik Dupont
on 24 Feb 10
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Cached
Derik Dupont
on 24 Feb 10
Publishers buying ads on remnant ad networks threaten to undermine their brands, splitting their price structure and doing untold damage.
Publishers buying ads on remnant ad networks threaten to undermine their brands, splitting their price structure and doing untold damage.
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